Deeply satisfying without overwhelming the senses.  Japanese aesthetic in a neoclassic setting.  Simply put, we strive to create something that makes others look twice and not stare.

Western design and aesthetics have taken over the world.  Big flavors – sweet, salty, spicy overwhelm and dull the senses. But more than enough is often too much.

In our quest for always more always bigger we have deadened our senses, the more we have the less satisfied we are, our products and our lives lack the depth, lack staying power, force us to move on, we are never satisfied.  

In our quest we are told we will be happy if we follow the crowd, only to find we don’t fit the ideal image of the crowd, and therefore ourselves.


For those who don’t, nor want to, fit the mold.  

Those who don’t want to be run of/through the mill.  For those who say f%#k the talk and walk the walk.  

Those who chose not what is “IN” but what speaks to them. Those who do what they do not because they have to but because they must, because it is what they are, because it makes them say oH every morning when they get up.  For the quiet, the contemplative, the creative, the kind.  

Those who don’t want you to stare but who want others who understand to look again.  The chief, the ceramic thrower, the silversmith, the chair maker, the guitar player, the writer, the therapist, the volunteer, those who see the details, who work towards a world as it should be, not necessarily how it is.  

Those who want something honestly made, who want to feel a connection to what they use and those who made it.

Those like our staff, our designers, and our craftspeople.

Concepts we work towards are based in Japanese aesthetic tradition interpreted in a neoclassic, pop setting.

We strive to incorporate these concepts in our eyewear along with honest constructions where you can see and feel the craftspersons’ hands.  We strive to create not just a pair of glasses, but an object, which will become part of a person’s life, not define it.

粋 - Iki

Chic expression of appetite for life – a pure unpretentious expression of simplicity, refineme

旨味 -Umami

The fifth taste you cannot put your finger on – deep, savory but not easily identifiable.

絶妙 -Zetsumyo

Perfect balance - exquisite, superb.

素朴 -Soboku

Understated – simplicity, unadorned, plain.


The feeling of a faint but tangible presence.

然りげ無い -Sarigenai

Casual, unforced, unconcerned.

渋い -Shibui

A deep, dark, rich subtle unobtrusive balance of simplicity and complexity causing us to co

さっぱり -Sappari

Plain, Simple, Refreshing.